Summer is the perfect moment to pause and reflect. We’re already halfway through 2025 and what a first half of the year it’s been! In this blog, we’ll take you through some of the key milestones from the past few months and give you a sneak peek at what’s still to come.

Business Development & Corporate Marketing

The past six months have been all about international growth. Not only did we expand with new users in France, Germany and the UK, but both teams also grew with the addition of international colleagues. We welcomed Business Development Managers James (UK) and David (FR) to the team. On the marketing side, Performance Marketer Vaughn and Content Marketer Diksha joined the Corporate Marketing Team, both actively focused on the UK market. 

One of the biggest highlights? The official launch of ParcVu powered by Booking Experts: our strategic partnership to accelerate innovation in the UK Holiday Park Industry.

What’s next: 

The next step is continued growth. We’re focusing on further international expansion and actively working to strengthen our brand positioning in new markets, all with the goal of increasing our global impact.

Online Marketing (Booking Boosters)

A key highlight from our marketing agency Booking Boosters is the Berkenrhode case. We transitioned from one overarching website to three park-specific platforms, resulting in better control over target audiences, campaigns and conversions. Internally, we also optimized our processes across tracking, CRO, SEO/SEA, AI and automation.

The Booking Boosters team itself also saw growth: we welcomed 10 new Boosters and counting, as number 11 is set to join us in just a few weeks. Of course, all new team members received a solid onboarding through our Learning Management System (StudyTube) and buddy program.

What’s next: 

In the coming months, our e-mail module will receive a visual and technical upgrade. We’re testing new design directions while also improving segmentation and advanced tracking, all with one goal: boosting conversion rates for our clients.

Finally, we’re aiming to take major steps in online marketing for our clients in the UK. We’re looking for a content & performance marketer to help us do just that!

CMS Website Team 

The CMS Website Team works every day to create the best possible website experience for our users. Over the past months, the team delivered great (design) work for clients such as Oesterdam, Succes Holiday Parcs, Mölke, and Hölte. Another highlight: Clofers grew from a starter package to Ultimate. Together with Team Booking Boosters the CMS Website Team launched a fully integrated marketing setup & a new website.

What’s next: 

The team is already working on English-language onboardings via ParcVu, supporting Team Product in developing new features in areas like search & book and email campaigns and focusing on process optimization.

To realize our ambitions, we’re also expanding the team. Want to be part of it? Check our vacancies here. 

Product & Engineering

Over the past year, the Product & Engineering Team has been working on a range of innovations. One of the major updates was our BEX POS: our point-of-sale system designed specifically for holiday parks and leisure businesses. The latest improvements include support for barcode scanners, product categories and a refreshed, more intuitive interface that helps staff work faster and more efficiently.

Improvements were also made to the CMS environment, with updates to the calendar, filters, and widgets all now smarter and more user-friendly.

What’s next: 

The team is continuing to build new e-mail campaigns, enhanced contact management and advanced segmentation. On top of that, they’ve started working on a completely redesigned guest portal: user-friendly, clear and ready for the future.

Customer Success 

The Customer Success Team welcomed four new colleagues in recent months: Lot, Brechtje, Silke, and Hidde. Lot started in May and immediately began working independently on the Helpscout services. Brechtje, Silke and Hidde joined in June and are currently in training to quickly get up to speed. A fun detail: Silke and Brechtje are the first team members to work fully remote! Silke works from Portugal, and Brechtje from Spain.

We also got to know SPARK (thanks to Lars Stollenga), an AI tool that helps us share successes easily and inspiringly. You briefly fill in the customer challenge, your approach and the results, and SPARK turns this into a clear success story visible to the entire team. This way, we stay updated on each other’s successes in an accessible way and learn from each other’s experiences. Not only does this foster knowledge sharing, but it also brings a great dose of positive energy to the team!

What’s next:

This summer, the team is taking a significant step in professionalizing our customer service with the implementation of CM.com. This allows us to organize our service more efficiently and future-proof, creating more space for Customer Success Management.

HR + Learning & Development 

The HR + L&D Team is dedicated to creating a supportive and engaging work environment where every colleague can thrive and grow. Recently, they introduced a new onboarding strategy and buddy program to help new colleagues find their way faster within BEX. Our employer branding also got a boost through our new social channel @LifeAtBEX. Additionally, the team worked on developing the job framework and saw a significant increase in the number of applications.

The team is focusing on developing wellbeing programs, integrating the salary framework, campus recruitment and strengthening international connections through the International Connection Plan. Additionally, the first plans are underway for BEX Educate and the BEX Academy, through which we will further promote internal growth and development.

Together, we have already made impressive progress and we’re only halfway there. Here’s to a great second half of 2025!