From strategy to results
Our Marketing team makes sure the Booking Experts brand stands out and drives growth. We build a strong brand and focus on delivering real results. With two teams: Brand & Positioning and Performance Marketing, we communicate our message and attract potential users.
Together, we make sure our brand keeps growing. We combine strategy, creativity, and results to ensure everything we do contributes to our success. Ready to make a difference?
Why choose Booking Experts?
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At Booking Experts, I get to use B2B marketing to introduce an innovative product in a market where digitalisation is still developing. Unlike in the Netherlands, there’s still a lot to gain. That’s exactly what makes it exciting: reaching the right audience with relevant content and communication tailored to their specific needs.
Melanie
Content Marketer DACH
Our marketing teams
Our Marketing department is made up of two strong teams, each with its own expertise and focus. Brand & Positioning is responsible for building and maintaining our strong brand, while Performance Marketing drives data-driven growth by optimizing digital campaigns and increasing conversions. Both teams work closely together to strengthen our brand and achieve the right results.
Performance Marketing
Performance Marketing focuses on data-driven growth. The team generates traffic and conversions through digital channels such as search engines, social media, email, and display advertising. With a sharp analytical mindset, campaigns and funnels are continuously optimized.
The goal: maximum results and scalable growth.
Brand & Positioning
Brand & Positioning focuses on building and safeguarding a strong, distinctive brand. This team develops the brand strategy, manages the visual and verbal identity, and ensures our message is consistently conveyed across all communication channels.
This includes campaigns, content creation, brand activations, and partnerships.
The goal: bringing our brand values to life and build a lasting connection with our target audiences.
What we stand for
We keep it simple. No long stories—just clear values that show how we work and what you can expect from us.
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Freedom
We believe in ownership. Everyone on the team is given the space and trust to make their own decisions, take initiative, and approach their work in the way that suits them best.
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Creativity
We look for ideas that make a difference. Creativity is about smart concepts, clear choices, and communication that works. We turn strategy into engaging content that resonates with our audience.
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Variety
No day is ever the same. One day we’re writing an inspiring blog, the next we’re creating engaging social posts, and after that we’re sharing customer success stories through a powerful case study. This variety keeps our work challenging, creative, and full of energy.
What do we offer?
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Flexibility
With flexible working hours and the freedom to work from wherever you like, you can shape your day in a way that suits you best. Want to hit the gym in the morning and start later or finish earlier? You’re in control.
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Investing in development
We invest in your growth through our in-house Learning Management System, buddy programs and opportunities to grow within the company.
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We've got you covered
You’ll get everything you need for a great remote setup, including a MacBook with a large screen and a sit-stand desk. And when you visit the office, lunch is on us: fresh sandwiches, soup, and salads every day.
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Employee Benefit
You get a 10% salary top-up that you can use to save, invest, or spend however you like.
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DISC Analysis
Before you start, you’ll receive a professional DISC analysis. This helps you learn more about yourself and how to collaborate effectively with others. It’s a great tool for personal growth and strengthening team spirit.
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Great atmosphere
We celebrate our successes together. From the weekly Friday afternoon drinks to BEXPERIENCE, our annual team outing full of fun and team-building.
