Booking Boosters: Growing in Cells
At Booking Experts and within our online marketing team Booking Boosters, we believe the best ideas emerge when people truly have the freedom to grow, take initiative and pioneer. That’s why Booking Boosters has been operating under a cell‑structure for three years: our multidisciplinary team of over 40 online marketers is divided into small, independent, self-managing teams - or “cells” - each with its own goals and responsibilities.
Despite the linear growth of Booking Boosters, this organizational structure leaves plenty of room for each individual. At the same time, we maintain a flat, accessible way of working.
What do we gain from working in cells?
- Speed and flexibility: Trends in online marketing don’t wait. We can respond to changes and opportunities immediately, without unnecessary bureaucracy, keeping us one step ahead of the competition;
- Ownership and engagement: Everyone takes responsibility for their projects and results. This boosts motivation, engagement, and the quality of work because everyone can truly make an impact;
- Innovative structure: This structure encourages continuous improvement and experimentation, directly contributing to the growth of our clients and the improvement of their results;
- Mutual reinforcement: Cells actively strengthen each other by collaborating with other teams, like Team Data & Innovation. That way, not just a single cell benefits from knowledge and insights, the performance and output of the entire team increases.
How does the cell structure work in practice?
Every month, the cells report to the Head of Booking Boosters on metrics such as results, staff, productivity, opportunities and risks. Our team leads share their experiences and insights with one another, so cells remain independent, yet stay connected and aware of what’s going on. The key question is always: “How do we ensure everything runs smoothly, even though everyone works independently?”
If a cell becomes too large or the team notices collaboration becoming less smooth, we grow toward a new cell. A new team lead is trained from within the existing team, so both resulting teams remain manageable and agile.
This way, Booking Boosters continues to grow, without losing the supportive character and flexibility that make us so strong.
Multidisciplinary client teams
Since this year, we have also introduced multidisciplinary client teams. These are teams composed of people with different areas of expertise who work together around one client or goal. Instead of having all knowledge distributed over separate departments, everything is combined in one team that is jointly responsible for the result.
A multidisciplinary client team can, for example, consist of:
- a social and content marketer
- a data analyst
- a performance marketer
- an account manager
Thanks to this setup, each team merges knowledge and skills, which strengthens both collaboration and end results.
Find your place at Booking Boosters
The cell structure at Booking Boosters is perfect for people who like taking control of their work and enjoy variety. This isn’t a traditional “clock-in, clock-out” environment: you get the space to manage projects independently, make decisions and apply your creativity and expertise.
You’ll feel at home if you thrive on collaborating with a diverse, friendly and ambitious team. Booking Boosters brings together colleagues from all kinds of backgrounds, from recent graduates to experienced marketers, with specialties in SEO, SEA, content, affiliate marketing and performance marketing.
You’ll fit in if you enjoy an informal, open atmosphere where initiative, humor, and camaraderie are encouraged, but where professional growth and results also matter. We also place high value on social activities outside work: from shared lunches to sports like padel or running, Friday afternoon drinks, and city events.
In short: if you love responsibility and freedom, varied and creative work, collaborating in a close-knit, family-like team, but also want to make an impact independently, Booking Boosters is the place where you’ll feel right at home. Your next marketing adventure starts here. 🚀